Google Digital Garage Exam Module 18 Answers – Advertise On Other Websites

Learning the Google Digital Garage courses and looking for Google Digital Garage Exam Module 18 Answers? If so, you’ve come to the right place.

This page contains all the answers to Exam Module 18 with the current syllabus, so you won’t have to find out separately. Without further ado, let’s get going and find out the answer.

About the Module – Advertise On Other Websites

Utilizing a mix of display and search engine advertising will increase your online visibility. Learn how display and search ads differ, how to find and target the right audience, and how to structure your campaign appropriately.

  • Module: 18/26 – Advertise On Other Websites
  • Question – 7 ( 3 skippable and 4 non skippable)
  • Time – N/A
  • Passing Marks – It is necessary that all answers are correct in order to move on to the next module.

Google Digital Garage  Module 18 Answers – Check Your Knowledge – (Skippable)

The following questions can be skipped, but you can also answer them if you’re interested since they relate to the sessions you watched. All the correct answers are below as follows:

Lesson 1 – What Is Display Advertising?

Q.1 – Colin Has Been Running A Film Review Website For His Podcasts For The Past Two Years. He’d Like To Start Advertising His Site To Increase The Number Of Subscribers. To Do That He Wants To Contact Some Media Owners. Who Do You Think Colin Should Contact?

  • (A) A forum for movie fans
  • (B) Film production agency
  • (C) An offline business directory
  • (D) A network that matches businesses with ad space to sell

Lesson 2 – Search Advertising Vs. Display Advertising

Q.2 – To Maximise The Hits On His Website, Colin Wants To Target Two Different Audiences Using Both Display Ads And Search Advertising. His Two Target Audiences Include Cinema-Goers And Home Movie Watchers. Which Type Of Approach Would Work For Each Audience?

  • (1) Home Movie watchers
  • (A) Place a display ad for the local cinema on Colin’s own website
  • (B) Place a display ad on a cinema listings site
  • (C) Create a search ad with keywords based on Colin’s film reviews
  • (D) Distribute flyers at the local cinema

(2) Cinema-goers

  • (A) Place a display ad for the local cinema on Colin’s own website
  • (B) Place a display ad on a cinema listings site
  • (C) Create a search ad with keywords based on Colin’s film reviews
  • (D) Distribute flyers at the local cinema

Lesson 3 – The Ins And Outs Of Display Advertising

Q.3 – Colin’s Favourite Director Has Launched A New Film. Colin Has Written A Review And Wants To Use It To Bring In Visitors With A Digital Campaign. Considering He Has A Limited Budget, Which Of The Website Pages Would Not Be Ideal For His Digital Ads?

  • (A) Filmography page of the director
  • (B) His friend’s culinary blog
  • (C) Cinema listings
  • (D) Local news website

Google Digital Garage Module 18 Quiz Answers

Q.1 – If you own a film blog, which type of customer can you expect to reach with display advertising?

  • (A) People who use ad-blockers and are interested in your subject
  • (B) People who haven’t read your blog before but are interested in your subject
  • (C) Only people who have read your blog previously
  • (D) Only people interested in films and movies

Q.2 – Fill in the blank: The ads on search engines are usually made up of ________.

  • (A) Audio
  • (B) Video
  • (C) Text
  • (D) Images

Q.3 – When using search engine marketing, where can your ads appear?

  • (A) Only on search engines
  • (B) Only on websites
  • (C) On search engines and websites
  • (D) On websites and social media

Q.4 – When setting up display advertising campaigns, who can you target?

  • (A) People with specific names
  • (B) People who speak different languages
  • (C) People who already own specific products
  • (D) People with a specific address

The following are the skippable and non-skippable answers of Google Digital Garage Module 18. You can answer them, but remember only bold choices are correct and the rest are incorrect.

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Disclaimer – The following questions and answers are only for educational purposes, so please don’t misuse them for other purposes. If you have any queries related to this, contact us through the contact page.

Final Thought 

As you have seen the fundamentals of digital marketing answers module 18 answer, i hope now you have got the full marks as these are the correct answers. Now you can move further to the next module by clicking this link.

I hope this post will be useful for you and there will be no queries regarding this. If you enjoyed reading this post and found it useful, don’t forget to share it with your friends and, if you have any doubts, feel free to post them below. I’d be happy to help you further.

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