Google Digital Garage Exam Module 9 Answers – Improve Your Search Campaigns

Learning the Google Digital Garage courses and looking for Google Digital Garage Exam Module 9 Answers? If so, you’ve come to the right place.

This page contains all the answers to Exam Module 9 with the current syllabus, so you won’t have to find out separately. Without further ado, let’s get going and find out the answer.

About the Module – Improve Your Search Campaigns

It is true that Search Engine Marketing (SEM) is filled with opportunities, but to reap their benefits you will need to master research tools and keyword selection. 

As a result, you can improve and optimize your search campaigns to ensure a maximum return on investment.

  • Module: 9/26 – Improve Your Search Campaigns
  • Question – 8 ( 4 skippable and 4 non skippable)
  • Time – N/A
  • Passing Marks – It is necessary that all answers are correct in order to move on to the next module.

Google Digital Garage  Module 9 Answers – Check Your Knowledge – (Skippable)

The following questions can be skipped, but you can also answer them if you’re interested since they relate to the sessions you watched. All the correct answers are below as follows:

Lesson 1 – Achieve Relevance With Good Structure Answers

Q.1 – Anna Is A Commercial Photographer. She’s Setting Up SEM Campaigns To Draw More Traffic To Her Site. She Needs To Make Sure Her Ads Are Relevant, And She’s Doing This By Creating Ad Groups For Each Type Of Product. Take a look at the ad below:

  • (A) Wedding photography
  • (B) Capture your special day with beautiful photographs
  • (C) Call to book your date now!

Question – Can you help Anna by eliminating the keywords that wouldn’t be relevant to her ad?

  • (A) Bridal party photos
  • (B) Candid wedding photos
  • (C) Baby photoshoot
  • (D) Newborn baby photography
  • (E) Professional website photos

Lesson 2 – Get The Most From Your Keywords Answers

Q.2 – Anna Specialises In Portrait Photography. She Uses Her Website To Reach Potential Customers And Has Recently Set Up An SEM Campaign To Draw More Traffic To Her Site. She Wants To Use Negative Keywords To Make Sure Her Ads Don’t Appear For People Who Aren’t Potential Customers. Which Of The Following Keywords Are The Negative Keywords?

  • (A) Photographer
  • (B) Portrait
  • (C) Landscape
  • (D) Family photo
  • (E) Watercolour

Lesson 3 – Fine-Tune With Keyword Match Types Answers

Q.3 – Anna Has A Themed Portrait Photography Studio. She Offers Competitive Prices And Reaches And Engages With Visitors To Her Site Through Her Online Presence. However, Not Many Of Them Become Paying Customers. Anna Has A Range Of Keywords And Wants To Fine-Tune Them To Best Target Potentially Paying Customers. Put the keywords in order of the broadest to the most restrictive.

The correct order is

  • (1) Photography, portraits
  • (2) Portrait photography studio
  • (3) Movie themed portrait photography
  • (4) Film themed portrait photography, low cost

Lesson 4 – How To Know What’s Working And What Isn’t Answers

Q.4 – Anna Is A Photographer. She’s Previously Focused On Wedding Photography, But She Now Takes Requests To Photograph Other Events As Well. Customers Can Contact Her Through The Site’s Enquiry Page To Make Requests. They Can Also Look At Her Gallery And Sign Up To An Email Newsletter. Anna wants to track how many people request photography for events that aren’t weddings. Where should she place the conversion tracking code?

  • (A) Homepage
  • (B) Enquiry page
  • (C) Enquiry confirmation page
  • (D) Newsletter sign-up page

Google Digital Garage Module 9 Quiz Answers

Q.1 – Which of the following is a benefit of using relevant ads and landing pages?

  • (A) Increased cost for ad placements
  • (B) Higher ad positions on the search results page
  • (C) Higher cost per click on your ads
  • (D) Ads that will ensure more purchases

Q.2 – When it comes to search ads, which description best describes ‘negative keywords’?

  • (A) Keywords with no association to your site
  • (B) Keywords with a poor search volume
  • (C) Keywords that are excluded from a campaign
  • (D) Keywords that are typed incorrectly

Q.3 – Fill in the blank: If you use __________ keywords when building your search ads, minor variations, like plurals, can still trigger the ad.

  • (A) Exact Match
  • (B) Random Match
  • (C) Direct match
  • (D) Close match

Q.4 – What can conversion tracking in search help you measure?

  • (A) How many transactions are completed on your site overall
  • (B) How many people click on your SEM ad and end up browsing your site
  • (C) How many people visiting your site from a search ad end up completing a purchase
  • (D) How many customers your ad has converted into brand ambassadors

The following are the skippable and non-skippable answers of Google Digital Garage Module 9. You can answer them, but remember only bold choices are correct and the rest are incorrect.

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Disclaimer – The following questions and answers are only for educational purposes, so please don’t misuse them for other purposes. If you have any queries related to this, contact us through the contact page.

Final Thought 

As you have seen the fundamentals of digital marketing answers module 9 answer, I hope now you have got the full marks as these are the correct answers. Now you can move further to the next module by clicking this link.

I hope this post will be useful for you and there will be no queries regarding this. If you enjoyed reading this post and found it useful, don’t forget to share it with your friends and, if you have any doubts, feel free to post them below. I’d be happy to help you further.

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