Google Digital Garage Module 2 Answers – First Steps In Online Success

Learning the Google Digital Garage courses and looking for Google Digital Garage Exam Module 2 Answers? If so, you’ve come to the right place.

This page contains all the answers to Exam Module 2 with the current syllabus, so you won’t have to find out separately. Without further ado, let’s get going and find out the answer.

About the Module – First Steps In Online Success

There are many ways to promote a business online. But before you can get started, you should familiarise yourself with how these digital channels work, which options are best suited to you, and how to set up a clear plan or strategy that will help you achieve your goals and assess your results.

  • Module: 2/26 – First Steps In Online Success
  • Question – 8 ( 4 skippable and 4 non skippable)
  • Time – N/A
  • Passing Marks – It is necessary that all answers are correct in order to move on to the next module.

Google Digital Garage  Module 2 Answers – Check Your Knowledge – (Skippable)

The following questions can be skipped, but you can also answer them if you’re interested since they relate to the sessions you watched. All the correct answers are below as follows:

Lesson 1 – Your Online Goals Answers

Q.1 – Hamish Is A Successful Hairdresser. He’s Decided To Grow His Business By Opening Another Salon. Hamish Doesn’t Have An Online Presence Yet But Thinks This Might Help. Which Of His Business Goals Could Being Online Help Him Achieve?

  • (A) Attract new customers
  • (B) Gather customer feedback
  • (C) Source new hair coloring products
  • (D) Advertise extended opening hours

Lesson 2 – Building Your Online Presence Answers

Q.2 – Hamish Has Created A Website With An Online Booking System For His Salon Appointments. He Wants To Engage More With His Customers And Came Up with A List Of Goals. Help Hamish To Match Each Task With The Online Tool You Think He Should Use To Achieve His Goal.

Q.1 – Gather Customer Feedback

  • (A) An Online Gallery
  • (B) Email Survey
  • (C) A map
  • (D) Social Media Page

Q.2 – Tell customers about the extended opening hours

  • (A) An Online Gallery
  • (B) Email Survey
  • (C) A map
  • (D) Social Media Page

Q.3 – Show customers Hamish’s latest hair looks

  • (A) An Online Gallery
  • (B) Email Survey
  • (C) A map
  • (D) Social Media Page

Q.4 – Help local customers find the new salon

  • (A) An Online Gallery
  • (B) Email Survey
  • (C) A map
  • (D) Social Media Page

Lesson 3 – Marketing Your Online Presence Answers

Q.3 – Hamish’s Website Isn’t Getting As Many Visitors As He’d Like. He’s Heard That Search Engine Marketing (SEM) Can Help, But Isn’t Sure How It Works. Can You Explain What SEM Enables You To Do?

  • (A) Buy ad space on a search results page
  • (B) Bid for keywords to display your content in search engines
  • (C) Tag keywords within your website content
  • (D) Optimise your website’s design

Lesson 4 – Analyse And Adapt Answers

Q.4 – Despite His Digital Presence, The Number Of Hits On Hamish’s Website Is Still Low. He’d Like To Use Analytics To Find Out More About How Customers Are Interacting With His Site. What Can He Learn From Analytics? Select The Ways You Think Analytics Can Help Business Owners.

(1) Show which pages of a website are popular.

  • (A) Yes
  • (B) No

(2) Log which items of the website are clicked on.

  • (A) Yes
  • (B) No

(3) List which parts of the website a user doesn’t like.

  • (A) Yes
  • (B) No

(4) Identify where in the world visitors are logging on from.

  • (A) Yes
  • (B) No

Google Digital Garage Module 2 Quiz Answers (non-skippable)

Q.1 – Which tool helps you measure the success of your website?

  • (A) Keyword Planner
  • (B) Ad Gallery
  • (C) Ad Preview Tool
  • (D) Analytics

Q.2 – Which of the following statements is true when it comes to taking a business online?

  • (A) Stick to what you are doing and don’t make changes
  • (B) The same content works across online and offline platforms
  • (C) Use analytics to make informed decisions
  • (D) Use analytics to track your customers across the Internet

Q.3 – Which term best describes the business activity that occurs when website visitors buy products or services from you online?

  • (A) E-commerce
  • (B) Display advertising
  • (C) Search engine marketing
  • (D) Pay per click

Q.4 – Which of the following statements is true when marketing your business online?

  • (A) You need a website to show up in search results
  • (B) You’ll reach a similar client base to the one you have in the real world
  • (C) You’ll be seen by the same volume of customers whether you use search advertising or not
  • (D) Social media is a great way to engage your audience

The following are the skippable and non-skippable answers of Google Digital Garage Module 2. You can answer them, but remember only bold choices are correct and the rest are incorrect.

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Disclaimer – The following questions and answers are only for educational purposes, so please don’t misuse them for other purposes. If you have any queries related to this, contact us through the contact page.

Final Thought 

As you have seen the fundamentals of digital marketing answers module 2 answer, i hope now you have got the full marks as these are the correct answers. Now you can move further to the next module by clicking this link.

I hope this post will be useful for you and there will be no queries regarding this. If you enjoyed reading this post and found it useful, don’t forget to share it with your friends and, if you have any doubts, feel free to post them below. I’d be happy to help you further.

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