Google Digital Garage Module 4 Answers -Plan Your Online Business Strategy

Learning the Google Digital Garage courses and looking for Google Digital Garage Exam Module 4 Answers? If so, you’ve come to the right place.

This page contains all the answers to Exam Module 4 with the current syllabus, so you won’t have to find out separately. Without further ado, let’s get going and find out the answer.

About the Module – Plan Your Online Business Strategy

The topic will show you how to create an effective digital business strategy by identifying goals and tracking your progress. 

Learn how to be a step ahead of the competition and to impress customers at every turn.

  • Module: 4/26 – Plan Your Online Business Strategy
  • Question – 9 ( 5 skippable and 4 non skippable)
  • Time – N/A
  • Passing Marks – It is necessary that all answers are correct in order to move on to the next module.

Google Digital Garage  Module 4 Answers – Check Your Knowledge – (Skippable)

The following questions can be skipped, but you can also answer them if you’re interested since they relate to the sessions you watched. All the correct answers are below as follows:

Q. – Sam Has Recently Decided To Launch An Online Fitness Coaching Service. He Has Registered A Domain Name And Set Up A Website, But Is Unsure Of How To Launch His Business Online In A Way That Will Help Him Grow Sustainably. Help Sam Create His Own Online Business Strategy, By Selecting The Correct Steps He Should Take.

Q.1 – What should his first step be?

  • (A) Define business goals
  • (B) Create an email template
  • (C) Find an investor
  • (D) Ask the bank for advice

Q.2 – What should his second step be?

  • (A) Launch a blog
  • (B) Hire an assistant
  • (C) Design a logo
  • (D) Write a mission statement

Q.3 – What should his third step be?

  • (A) Launch an advertising campaign
  • (B) Identify his USP
  • (C) Launch a newsletter
  • (D) Hire an accountant

Lesson 2 – Taking A Business Online Answers

Q. – Omar Owns A Stall Selling Handmade Cosmetics, And Wants To Launch An E-Commerce Site. He Has Lots Of Experience Selling His Products In Person At Markets, But Is Now Hoping To Reach More Customers Online. Can You Advise Omar On How To Make Both His Online And Offline Business Successful?

Q.1 – He should focus on duplicating his successful offline marketing efforts to an online audience

  • (A) True
  • (B) False

Q.2 – He should sell at a cheaper price on the website to attract more customers

  • (A) True
  • (B) False

Q.3 – He should identify his various online and offline audiences, and how best to engage them

  • (A) True
  • (B) False

Q.4 – He should consider paid online advertising as the sole means of promoting his business online

  • (A) True
  • (B) False

Lesson 3 – Understanding Customer Behaviour Answers

Q. – Holly Owns A Dance Studio. To Improve Sales Of Dance Classes, She Is Reviewing How Her Marketing Team Could Update The Company’s Online Presence. As Part Of The Rebrand, The Team Listened To Customer Feedback And Mapped Customer Journeys. They Identified Two Things Online Customers Generally Struggled With: Navigating The Website And Finding The Business’s Contact Information. Which Of The Brand’s Touchpoints Should Holly Modify To Help Address Her Customer’s Feedback?

  • (A) Website layout
  • (B) Instagram account
  • (C) Instructor’s blog
  • (D) Email marketing

Lesson 4 – How To Stand Out From The Competition Answers

Q. – Bobbi Owns A Protein Shake Company, Which Has Been Trading For 3 Years. Her Products Are Stocked In A Number Of Gyms, But The Company Has Not Seen Much Growth In Recent Months. Bobbi Would Now Like To Break Into The Online Market To Boost Product Sales. Which Of The Following Actions Should Bobbi Take To Identify Opportunities For Online Business Growth?

  • (A) Hire a Financial Planner
  • (B) Identify a USP
  • (C) Ship to new countries
  • (D) Build a SWOT analysis
  • (E) Distribute feedback forms to suppliers
  • (F) Review competitor websites

Lesson 5 – Using Goals To Improve Business Performance Answers

Q. – Ryan Has Written Some KPIs To Help His Fitness Centres Achieve The Business Goal Of “Improving Overall Client Satisfaction”. Review These Four KPIs. Which Do You Think Fit The Criteria Of Being Specific, Measurable, Attainable, Relevant, And Time-Bound?

  • (A) Ensure 80% of clients use the gym’s online system to book personal training appointments
  • (B) Increase how much money customers spend in the gym’s juice bar
  • (C) A score of 85% or more in the annual survey for the question ‘Would you recommend this gym to a friend?’
  • (D) Ensure 90% of new gym members book an induction session within the first two weeks of joining

Google Digital Garage Module 4 Quiz Answers

Q.1 – What is the first step in creating an online business strategy?

  • (A) Identifying business goals
  • (B) Understanding what the competition is doing
  • (C) Knowing the market
  • (D) Aligning goals to the strategy

Q.2 – What is the purpose of the ‘See, Think, Do, Care’ framework?

  • (A) To help determine a marketing strategy
  • (B) To help a business understand the customer journey online
  • (C) To help a business reach a global audience
  • (D) To give insight into specific customer groups

Q.3 – Why is optimizing customer touchpoints online beneficial for businesses?

  • (A) It allows brands to add pop-up ads at every point of the customer journey, ensuring high visibility
  • (B) It gives businesses the opportunity to save money on online advertising
  • (C) It provides customers with value every time they come into contact with a brand, helping build trust
  • (D) It gives businesses an opportunity to collect more data from potential customers

Q.4 – Once you’ve worked out your Unique Selling Point (USP), how would you use it in a long-term online strategy?

  • (A) Incorporate it within marketing materials across all channels to help raise customer awareness
  • (B) Create an email campaign letting your customers know why you are unique
  • (C)Film a video explaining your unique selling point and send it to employees
  • (D) Create a press release and distribute it through your channels

Q.5 – What type of information can KPIs provide?

  • (A) Audience segmentation
  • (B) Long-term projections
  • (C) Financial viability
  • (D) Board decisions

The following are the skippable and non-skippable answers of Google Digital Garage Module 4. You can answer them, but remember only bold choices are correct and the rest are incorrect.

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Disclaimer – The following questions and answers are only for educational purposes, so please don’t misuse them for other purposes. If you have any queries related to this, contact us through the contact page.

Final Thought 

As you have seen the fundamentals of digital marketing answers module 4 answer, I hope now you have got the full marks as these are the correct answers. Now you can move further to the next module by clicking this link.

I hope this post will be useful for you and there will be no queries regarding this. If you enjoyed reading this post and found it useful, don’t forget to share it with your friends and, if you have any doubts, feel free to post them below. I’d be happy to help you further.

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