[Answered] Howard’s in the process of creating a Google Display campaign and decides to use Custom Intent audiences as a targeting option. He’d like to influence customer consideration, but his niche audience isn’t covered by an In-market audience segment?

Are you taking the Google Ads Display Certification Exam and wondering “Howard’s in the process of creating a Google Display campaign and decides to use Custom Intent audiences as a targeting option. He’d like to influence customer consideration, but his niche audience isn’t covered by an In-market audience segment?” Look no further; you have come to the right webpage.

What is Google Ads Display Certification course?

Google Display Ads is a course that prepares people to learn Google Ads in an easier way. It’s a free course that gives a lot of helpful information that you can use to grow a business or just to upskill yourself.

Google Display Ads certification course is a comprehensive course that has many tools that can help you better understand the course subject matter. You’ll be able to evaluate the course material through the Google course site. 

You’ll be able to follow along with the instructors as they complete the exercises. You’ll be able to explore the material through the course’s videos, articles, and other resources.

Test your ability to use Google Display to deliver results that help you get the most out of your display advertising investment. By becoming certified, users are able to demonstrate that they know how to implement Display campaigns and strategies that achieve specific marketing objectives. 

Howard’s in the process of creating a Google Display campaign and decides to use Custom Intent audiences as a targeting option. He’d like to influence customer consideration, but his niche audience isn’t covered by an In-market audience segment.

Which two data inputs can Howard submit to best represent his audience? (Choose two.)

Select All Correct Responses

  1. Topics
  2. Negative keywords
  3. Keywords
  4. URLs
  5. Offline conversions

Explanation: Howard uses keywords and URLs as the solution for his campaign creation and decides to target his campaign using Custom Intent audiences in order to reach the correct audience. Although he wishes to influence customer consideration, his niche audience is not covered by the In-market audience segment.

Conclusion

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