[Answered] Omar owns a stall selling handmade cosmetics, and wants to launch an e-commerce site. He has lots of experience selling his products in person at markets, but is now hoping to reach more customers online. Can you advise Omar on how to make both his online and offline business successful?

Are you taking the Google Digital Garage module 4 exams and wondering “Omar owns a stall selling handmade cosmetics, and wants to launch an e-commerce site. He has lots of experience selling his products in person at markets, but is now hoping to reach more customers online. Can you advise Omar on how to make both his online and offline business successful?” Look no further; you have come to the right webpage.

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Omar owns a stall selling handmade cosmetics, and wants to launch an e-commerce site. He has lots of experience selling his products in person at markets, but is now hoping to reach more customers online. Can you advise Omar on how to make both his online and offline business successful?

Q. He should focus on duplicating his successful offline marketing efforts to an online audience

  1. True
  2. False

Q. He should sell at a cheaper price on the website to attract more customers

  1. True
  2. False

Q. He should identify his various online and offline audiences, and how best to engage them

  1. True
  2. False

Q. He should consider paid online advertising as the sole means of promoting his business online

  1. True
  2. False

Explanation: It is impossible to duplicate offline marketing efforts online as both are different streams. If you are promoting your business online, you should have to use different methods and strategies.

Having a cheaper price on the web decreases his profit margins, so it is not feasible to operate this way as there are many things that cost extra when running an online business.

Having different working ways and strategies for online and offline audiences is necessary. 

There should be different marketing tactics used to reach out to customers. Also, He can promote his business on social media for free or use organic search as a source. Paid advertising is not the only way to promote his business.

Conclusion

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