[Answered] What can the Performance Planner assist you with?

Are you taking the Google Ads Display Certification Exam and wondering “What can the Performance Planner assist you with?” Look no further; you have come to the right webpage.

What is Google Ads Display Certification course?

Google Display Ads is a course that prepares people to learn Google Ads in an easier way. It’s a free course that gives a lot of helpful information that you can use to grow a business or just to upskill yourself.

Google Display Ads certification course is a comprehensive course that has many tools that can help you better understand the course subject matter. You’ll be able to evaluate the course material through the Google course site. 

You’ll be able to follow along with the instructors as they complete the exercises. You’ll be able to explore the material through the course’s videos, articles, and other resources.

Test your ability to use Google Display to deliver results that help you get the most out of your display advertising investment. By becoming certified, users are able to demonstrate that they know how to implement Display campaigns and strategies that achieve specific marketing objectives. 

What can the Performance Planner assist you with?

  1. To analyze the search term report and add both keywords and negative keywords, depending on historical performance
  2. To create an optimized copy of your existing campaign, so that it can be tested with the drafts and experiments tool
  3. To determine which Google Ads features should be enabled to get the best performance from your campaigns
  4. To improve return on investment so you can drive more conversions within your target CPA (cost-per-acquisition)

Explanation: The performance planner can help you maximize return on investment by driving more conversions at a low CPA (cost-per-acquisition) at the same time.


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