[Answered] Why should campaigns with different marketing objectives be separated into different Performance Planner plans?

Are you taking the Google Ads Display Certification Exam and wondering “Why should campaigns with different marketing objectives be separated into different Performance Planner plans?” Look no further; you have come to the right webpage.

What is Google Ads Display Certification course?

Google Display Ads is a course that prepares people to learn Google Ads in an easier way. It’s a free course that gives a lot of helpful information that you can use to grow a business or just to upskill yourself.

Google Display Ads certification course is a comprehensive course that has many tools that can help you better understand the course subject matter. You’ll be able to evaluate the course material through the Google course site. 

You’ll be able to follow along with the instructors as they complete the exercises. You’ll be able to explore the material through the course’s videos, articles, and other resources.

Test your ability to use Google Display to deliver results that help you get the most out of your display advertising investment. By becoming certified, users are able to demonstrate that they know how to implement Display campaigns and strategies that achieve specific marketing objectives. 

Why should campaigns with different marketing objectives be separated into different Performance Planner plans?

  1. To prevent campaigns from becoming “Limited by Budget”
  2. So that seasonal trends can be better identified for each individual marketing objective
  3. So that spend is not reallocated between two different marketing objectives
  4. To avoid any potential keyword duplicates between different marketing objectives

Explanation: The purpose of this is to ensure that marketing spend is not divided between campaigns with different marketing objectives. See Why should different campaigns have different marketing goals be separated?.

Conclusion

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